Plan and execute local marketing events such as loan melas, kiosk activations, and housing society promotions.
Implement daily and weekly BTL activities around branch catchment areas.
Coordinate with external vendors for event setup, manpower, and logistics.
Deploy and maintain marketing collaterals in high-visibility locations.
Ensure consistent brand visibility across all branches via signage, posters, and standees.
Conduct regular audits of branches to assess branding standards and replenish materials.
Maintain inventory records and manage distribution of all marketing collaterals.
Collaborate with Branch Managers to identify and act on local marketing opportunities.
Submit weekly activity plans and detailed post-activity reports to the central marketing team.
Gather insights and feedback from on-ground teams to inform future hyperlocal campaigns.
Bachelor’s degree in Marketing, Business Administration, or a related field.
Key Responsibilities:
Experience: 2-5 Years in APF Sales / Builder Tie-ups in Housing Finance Education: Graduate
Key Skills & Competencies: